Milan is home to the fashion brand Fiorelli. The venture only gained momentum after it was acquired by Oroton, a large accessory company. The Fiorelli brand name was established in a niche market in 1988 with a collection of handbags designed for 15 to 25-year-olds, called Fiorelli Standard City Equipment. Oroton, whose brand has been wildly successful in Australia, saw fit to expand to Europe, targeting the UK specifically.
The Lunan Group, which owns the brand today, began in 1995 with the launch of the Fiorelli brand in the UK. Located in the UK market, the Lunan Group was spearheaded by brothers David and Stuart Lunan, who saw the brand’s potential for re-invention.
In addition to handbags, belts, sunglasses, small leather goods, luggage, and luggage trays, Fiorelli also makes luggage trays. In addition to nine standalone stores in the UK, Bluewater has branches at Canary Wharf and East Midlands, and a flourishing wholesale business with some of Great Britain’s biggest department stores.
It is a line of sterling silver jewellery infused with rhodium, marketed at high-street retail jewelers. Fiorelli Silver is aimed at high street jewellers who maintain high street premises. This lower quality range is designed for those who wish to maintain a high level of production and design. However, the imitation turquoise used in the collection is cheaper. It took until 2009 for Fiorelli Jewellery to offer online sales (Fiorelli Costume Collection 1 debuted in 2007). The company’s style is not too dissimilar from that of Ti Siento. Typically, Fiorelli Costume releases two collections per year with the most popular lines extending into the following season.
For your everyday style, Fiorelli combines fashion with function in its handbags and accessories. A Fiorelli handbag is not just an accessory – it is the finishing touch to an outfit and the trusty companion to carry all your daily essentials.
Handbags created by our design team are carefully created to last a lifetime and offer great function. Stylish and practical, each of our silhouettes can be worn year after year. A team of female designers in London make fashionable, affordable and functional accessories designed to keep you feeling stylish and organized day and night.
Fiorelli is an accessory expert and understands the importance of a handbag that works in your wardrobe and makes you feel great. Take a look at our stylish and functional collection. Our crossbody bags, hand-free backpacks and spacious tote bags will fit any style.